You may be asking yourself what Eminem can teach me about brand image. In his hit song “The Way I Am” he nails the true essence of brand image. What your customers, prospects and community think about you or your…
Blog Archives
Customer Referrals – 3 Easy Steps To Increase Sales
Asking for referrals from satisfied customers is often overlooked by both salespeople and companies. For those who are not taking advantage of the power of referrals, you are ignoring one of the best lead generation tools you have at…
Sending untrained salespeople into the field is like sending untrained semi drivers down the Pacific Coast Highway
The Pacific Coast Highway takes travelers along hundreds of miles of the Pacific Ocean. This highway is full of hazards that could prove deadly to an untrained semi driver. You would not let an untrained / unlicensed driver deliver a…
Sales Management Lessons From Tommy Boy the Movie
In the mood for a laugh, I went back through my DVD collection and picked out the 1995 comedy classic Tommy Boy. The plights of a new sales person are one of the primary story lines in the movie. …
The Wisdom Of Sales Success Can Be Found In The Bible
Most people would probably never think to search for sales lessons in the Bible. I have to admit I never really thought about it before speaking with Ben Gay III, a legend in the sales training industry. He shared…
7 Traits Existing B2B Customers Wish All Vendor Sales Representatives Had
These basic traits are the traits I have heard small business owners repeatedly use to describe their best vendor representatives and on the flip side, they use these very same terms with the addition of “does not” or “is…
