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The Movie Flywheel Shows The Importance Of Treating Customers Fairly

  Ethics in sales is an important piece of a company’s brand image. The movie Flywheel shows how taking advantage of customers will eventually come back to haunt you. It focuses on the journey of a company that goes from

Posted in Brand, Brand Image, Branding, Closing The Sale, Ethics, Movies About Business, Movies About Sales, Sales, Sales Management

New Book “Practical Branding” By David Domos Now Available

I am happy to announce the release of my new book “Practical Branding: Do It Yourself Tools and Techniques For Building A Powerful Brand Image”.  The book is available in both print and Kindle editions on Amazon.  Here is a

Posted in Brand, Brand Image, Branding, First Impressions, Goals, Lead Management, Marketing, Mission Statement, Niche Marketing, Sales, Sales Management, Strategic Planning, Uncategorized, Vision Statement

Jobs The Movie Provides Business and Life Lessons

As expected the movie about Steve Jobs the founder of Apple Computers had lots of golden nuggets about what made him a great business leader.  I am always looking for lessons from people and organizations that have made a difference. 

Posted in Brand, Brand Image, Branding, Continuous Improvement, Marketing, Movies About Business, Movies About Sales, Sales, Sales Management, Strategic Planning, Vision Statement

Craft The Ideal Elevator Speech (Pitch)

  Many companies overlook developing a clear and concise message about their company for their salespeople and employees who interact with customers.  This oversight cost these companies more than just sales; it can have a negative impact on your brand

Posted in Brand Image, First Impressions, Marketing, Sales, Sales Management, Sales Skills, Strategic Planning, Uncategorized

Maximize Your Sales By Increasing Customer Retention

  The first sale with a client is usually the hardest to get.  It takes time to build the trust necessary in your prospect.  They need to decide if your company will best meet their needs, is it everything it

Posted in Brand Image, First Impressions, Marketing, Sales, Sales Management

Why You Must Differentiate Your Company From Your Competition

One of the most common errors small businesses make is that they don’t differentiate their company from competition.  Most people when asked what makes their company better than the competition respond with a generic we offer better quality and service. 

Posted in Brand Image, Branding, Marketing, Strategic Planning

Why Customers Care More About Your Brand Image Than Your Brand

  Developing a powerful brand image is one of the most important and cost effective things you can do to grow your business.  Whether you realize it or not your brand image is really the heart and soul of a

Posted in Brand, Brand Image, Branding, Marketing
Practical Branding Do It Yourself Tools and Techniques For Building A Powerful Brand Image By David Domos
David Domos Best Selling Author

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