Ethics in sales is an important piece of a company’s brand image. The movie Flywheel shows how taking advantage of customers will eventually come back to haunt you. It focuses on the journey of a company that goes from…
Blog Archives
New Book “Practical Branding” By David Domos Now Available
I am happy to announce the release of my new book “Practical Branding: Do It Yourself Tools and Techniques For Building A Powerful Brand Image”. The book is available in both print and Kindle editions on Amazon. Here is a…
Eminem Teaches A Basic Brand Image Lesson
You may be asking yourself what Eminem can teach me about brand image. In his hit song “The Way I Am” he nails the true essence of brand image. What your customers, prospects and community think about you or your…
Jobs The Movie Provides Business and Life Lessons
As expected the movie about Steve Jobs the founder of Apple Computers had lots of golden nuggets about what made him a great business leader. I am always looking for lessons from people and organizations that have made a difference. …
Why Customers Care More About Your Brand Image Than Your Brand
Developing a powerful brand image is one of the most important and cost effective things you can do to grow your business. Whether you realize it or not your brand image is really the heart and soul of a…
