I am happy to announce the release of my new book “Practical Branding: Do It Yourself Tools and Techniques For Building A Powerful Brand Image”. The book is available in both print and Kindle editions on Amazon. Here is a…
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Mission And Vision Statements – Building A Strong Strategic Planning Foundation
If you are operating without a mission statement or vision statement, what are the driving factors for your strategic planning? Some companies use a shotgun approach to planning. They throw a bunch of goals at the wall to see what…
