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Overcome Common Objections With Ease Using The FABON Planning Tool

Some sales managers leave their salespeople to their own devices when it comes to answering their prospects objections.  This approach leaves their employees frustrated and their prospects unfulfilled.  Many salespeople do not know how to answer objections in an effective

Posted in Branding, Closes, Closing The Sale, Continuous Improvement, First Impressions, Marketing, Overcoming Objections, Sales, Sales Management, Sales Psychology, Sales Skills, Strategic Planning, Unique Selling Proposition

Why Sales Professionals Should Start Their Day Early

It’s true, starting early helps supercharge sales productivity.  You could say the early sales person catches the sale.  You will see that there are several important reasons why many top sales professionals start their day early.  Here is a list

Posted in Commitment Objectives, First Impressions, Goals, Hunter Sales People, Sales, Sales Management, Sales Skills, Strategic Planning, Territory Management

FABON A Powerful Unique Selling Proposition (USP) Tool

I developed FABONTM to help identify and present what makes products or services different in the mind of the end consumer, while answering common industry needs and objections.  FABONTM keeps you focused on what you do that is different from

Posted in First Impressions, Marketing, Sales, Sales Management, Sales Psychology, Strategic Planning, Unique Selling Proposition

New Book “Practical Branding” By David Domos Now Available

I am happy to announce the release of my new book “Practical Branding: Do It Yourself Tools and Techniques For Building A Powerful Brand Image”.  The book is available in both print and Kindle editions on Amazon.  Here is a

Posted in Brand, Brand Image, Branding, First Impressions, Goals, Lead Management, Marketing, Mission Statement, Niche Marketing, Sales, Sales Management, Strategic Planning, Uncategorized, Vision Statement

Jobs The Movie Provides Business and Life Lessons

As expected the movie about Steve Jobs the founder of Apple Computers had lots of golden nuggets about what made him a great business leader.  I am always looking for lessons from people and organizations that have made a difference. 

Posted in Brand, Brand Image, Branding, Continuous Improvement, Marketing, Movies About Business, Movies About Sales, Sales, Sales Management, Strategic Planning, Vision Statement

How Commitment Objectives Keep Your Sales Cycle On Track

  Don’t let yourself or your salespeople leave the track between too little and too much.  Most of us have experienced interactions with salespeople who walk away at the first objection.  Or those who do little more than call on

Posted in Sales, Sales Management, Strategic Planning

Develop Your Sales Management Recipe

  When developing your sales management recipe, the best ingredients and proper measurements make all the difference.  Yes, if you build a strong sales process, being a successful sales manager can be as easy as following the recipe for your

Posted in Sales, Sales Management, Strategic Planning

Craft The Ideal Elevator Speech (Pitch)

  Many companies overlook developing a clear and concise message about their company for their salespeople and employees who interact with customers.  This oversight cost these companies more than just sales; it can have a negative impact on your brand

Posted in Brand Image, First Impressions, Marketing, Sales, Sales Management, Sales Skills, Strategic Planning, Uncategorized

Continuous Improvement Is Also A Sales Management Tool

  Continuous improvement is a process of making constant small improvements.  It has primarily been adopted in manufacturing settings, but has just as much value for sales management teams.  The compound effect of adopting the continuous improvement process can be

Posted in Continuous Improvement, Sales Management, Strategic Planning

Why You Must Differentiate Your Company From Your Competition

One of the most common errors small businesses make is that they don’t differentiate their company from competition.  Most people when asked what makes their company better than the competition respond with a generic we offer better quality and service. 

Posted in Brand Image, Branding, Marketing, Strategic Planning
Practical Branding Do It Yourself Tools and Techniques For Building A Powerful Brand Image By David Domos
David Domos Best Selling Author

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